The table below describes the expected return and the standard deviation of the return for Franchises A and B:

	Franchise A ($MM)	Franchise B ($MM)
Expected Return	26	24
Standard Deviation	17	10

The Franchise A is _____ the Franchise B in terms of coefficient of variation (CV).

		less risky than
		as risky as
		riskier than
		None of the above.