The target market for Company XYZ is wealthy retirees. Management is evaluating which region is best to set up an office. Under consideration is the town of A, B, C or D with demographic data outlined below: Which town would you recommend as best positioned with respect to the target market.

a.Population:811,000, Percentage of residents over 65:5%, Average home price:$307,431

b.Population:519,000, Percentage of residents over 65:25%, Average home price:$907,431

c.Population:419,000, Percentage of residents over 65:15%, Average home price:$507,431

d.Population:511,000, Percentage of residents over 65:19%, Average home price:$607,431