The target market for Company XYZ is wealthy retirees. Management is evaluating which region is best to
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Question:
The target market for Company XYZ is wealthy retirees. Management is evaluating which region is best to set up an office. Under consideration is the town of A, B, C or D with demographic data outlined below: Which town would you recommend as best positioned with respect to the target market.
a.Population:811,000, Percentage of residents over 65:5%, Average home price:$307,431
b.Population:519,000, Percentage of residents over 65:25%, Average home price:$907,431
c.Population:419,000, Percentage of residents over 65:15%, Average home price:$507,431
d.Population:511,000, Percentage of residents over 65:19%, Average home price:$607,431
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