The task of assigning the proportional credit to each channel and consumer touchpoint across all anline and ofline channels for a desired consumer action is extremely complex. The practice and techniques used to credit of value a particular channel and consumer touchpoint is referred to as Mutiple Choice miketing awibution. sevice appropriation mulkchannel accredtation. channel varuation touchoont conpenasion. The task of assigning the proportional credit to each channel and consumer touchpoint across all anline and ofline channels for a desired consumer action is extremely complex. The practice and techniques used to credit of value a particular channel and consumer touchpoint is referred to as Mutiple Choice miketing awibution. sevice appropriation mulkchannel accredtation. channel varuation touchoont conpenasion