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The task of top executives of a U . S . lodging chain when the company faces major disruptions in its environment, for example, a

The task of top executives of a U.S. lodging chain when the company faces major disruptions in its environment, for example, a fall-off in patronage due to a global pandemic and the economic repercussions due to widespread unemployment, is to not only raise questions about the appropriateness of its direction and strategy, but also to
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decide whether to try to fix the problems of poor strategy execution or simply shift to a strategy that is easier to execute correctly.
install new customer relationship management (CRM) systems and invest in robotics and automation that together will reduce the need for company personnel to perform essential activities to sustain operations.
ferret out the causes of disruptive changes and decide both when and what adjustments are needed for improved performance and operating excellence.
decide how to identify the problems that need fixing.
figure out whether to arrive at decisions quickly or slowly in choosing among the various alternative adjustments.

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