The Tea Collection began in 2002 as a children's clothing wholesaling company. The masterminds behind the business, Emily Meyer and Leigh Rawdon, each bring a different quality/strength to the business. Emily the designer and Leigh the entrepreneur both understand the importance of IT in their company and continue to utilize new software to help their business grow. Nearly ten years later, the business is going strong with their leadership, ranked on the Inc Magazine list of fastest growing private companies five years in a row .

Evaluate is the main technology challenge identified in the case? How would you suggest this challenge should be addressed.