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The team at TeleCorp was very impressed by their competitor's most recent release. They found it intriguing and are worried about some of their own

The team at TeleCorp was very impressed by their competitor's most recent release. They found it intriguing and are worried about some of their own current customers switching services since they do not have a comparable product. They have begun doing their own research in this new field and are thinking about how to create their own offering. What stage of the change process are they in ?

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