Question
The tendency to ignore the influence of context and apply it to stable personality characteristics, e.g. assuming because a salesperson sells a cool, exciting product
The tendency to ignore the influence of context and apply it to stable personality characteristics, e.g. assuming because a salesperson sells a cool, exciting product their personality is cool and exciting is:
- a. elaboration likelihood theory
- b. fundamental attribution error
- c. expecancy theory
d. customer lifetime value
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Managerial Economics Foundations of Business Analysis and Strategy
Authors: Christopher Thomas, S. Charles Maurice
12th edition
1260004759, 9781260004755, 78021715, 78021718, 78021901, 978-0078021909
