The text cites Southwest Airlines and Zappos as two companies illustrating how can be a source...

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The text cites Southwest Airlines and Zappos as two companies illustrating how can be a source of competitive advantage. #product #1 resources: #culture #location What are the five key mechanisms leaders should use in an organization in which the culture operates through norms and values? Focus on individualism: Selection and socialization Carefully aligned reward system Dynamism and creativity Clear signals through stories and symbols Social activities and ceremonies. Day-to-day leader actions According to Jack Welch, former CEO of General Electric, if a leader is going to be effective at managing culture, they have to be relentless in sending the same message and O tell it to leaders who will share it with followers. O repeat the same message again and again. O add new information to the message when necessary O only say the message once to avoid stagnation. The text cites Southwest Airlines and Zappos as two companies illustrating how can be a source of competitive advantage. #product #1 resources: #culture #location What are the five key mechanisms leaders should use in an organization in which the culture operates through norms and values? Focus on individualism: Selection and socialization Carefully aligned reward system Dynamism and creativity Clear signals through stories and symbols Social activities and ceremonies. Day-to-day leader actions According to Jack Welch, former CEO of General Electric, if a leader is going to be effective at managing culture, they have to be relentless in sending the same message and O tell it to leaders who will share it with followers. O repeat the same message again and again. O add new information to the message when necessary O only say the message once to avoid stagnation.