The the most popular cultural models around, originally characterize a culture along 4 key dimensions. The dimension identifies the extent to which a culture emphasizes the individual versus the group. value hard work and promote entrepreneurial risk-taking, thereby fostering invention and innovation. People in however, tend to work toward collective rather than personal goals and are responsible to the group for their actions. in turn, the group shares responsibility for the well-being of each of its members. The dimension of conveys the degree to which a culture accepts social inequality among its people. A culture with tends to be characterized by much inequality between superiors and subordinates. Uncertainty avoidance identifies the extent to which a culture avoids A culture with large uncertainty avoidance values security and places its faith in strong systems of in society. Cultures scoring [91] tend to be characterized more by personal assertiveness and the accumulation of wealth, typically translating into an entrepreneurial drive, Cultures scoring low on this dimension have a greater tendency toward will generally have more relaxed lifestyles. wherein people are more concerned about caring for others as opposed to material gain individualist cukture masculine values certainty famine values uncertainty and ambiguity individualism - collectivism Hofstede cultural model high on masculinity rules and procedures collectivist culture large power distance flexibility and change low power distance power distance Hall's cultural model