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The the owner is showtime movie theaters Inc. would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a
The the owner is showtime movie theaters Inc. would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks are in trillion to the Microsoft excel online file below.
Predicted Revenue (Part D) Predicted Revenue (Part D) a. Develop an estimated regression equation with the amount of television advertising is an independent variable.
revenue= _+_ tvadv
b. develop an estimated regression equation with both television advertising and newspaper advertising as independent variables.
revenue= _ + _ tvadv + _ newsadv
c. predict weekly gross revenue for a week when 4.7 thousand spent on television advertising and 3.8 thousand is spent on newspaper advertising.
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