The The Running Room is a retail chain with stores across Canada. The Running Room sells athletic footwear, clothing, and accessories. You may wish to visit runningroom.com to assist you with your answers.

1) The Running Room hosts training sessions to help customers get started in running and to train for races including marathons. State clearly one consumer need which is met by these training sessions. Be careful to remember that needs are states of deprivation felt by a person. Hint: refer back to Chapter 1 to review your understanding of a need. To answer this question correctly the need stated must relate to the training sessions (not to other products sold by the stores). 1 mark.

2) Describe the primary (main) target market for The Running Room using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks)