Question
The themes of Unit 5 are STP(Segmenting, Targeting, Positioning,) and IMC ( Integrated Marketing Communications ). Make a journal entry that answers the following question:
The themes of Unit 5 are STP(Segmenting, Targeting, Positioning,) and IMC (Integrated Marketing Communications). Make a journal entry that answers the following question: How can you use social media to build your personal brand? What steps should you take to ensure the best possible outcome? Provide the details, expected outcomes, metrics and time line for your personal branding efforts.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
