THE THEORY AND PRACTICE OF ASSESSING ORGANISATIONAL CULTURE [25]

According to Grunig and Grunig (2011), no organisation's communication is ever completely excellent. Thus, there is always an opportunity for improvement. By conducting research, a researcher is able to identify, which aspects of organisational communication can be developed further.

With the above in mind, identify an internal communication problem within the South African Broadcasting Corporations and critically discuss how you would proceed with compiling a research proposal, by completing steps 1-4 of the research process