The three components of customer connections are behavioral, social, and

a) historical.

b) psychological.

c) technical.

d) physical.

When companies decide to make use of metrics in their decision making, it is important that the metrics meet which criteria?

a) Statistical validation and interpretation

b) Reliable and unbiased sorting of data

c) Easily implemented and clearly understood

d)Credible collection of information

Which is common of all marketing objectives?

a) They are open-ended in terms of time frames.

b) They specific how marketing managers want the future to look in some way.

c)They are short-term and used as part of a larger marketing strategy.

d) They relate to sales and profits.