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The three factors that need to be considered when creating an advertising schedule are: Multiple Choice buyer turnover, purchase price, forgetting rate budget, product demand,

The three factors that need to be considered when creating an advertising schedule are:
Multiple Choice
buyer turnover, purchase price, forgetting rate
budget, product demand, media habits of target market
buyer turnover, purchase frequency, forgetting rate
continuous (steady) schedule, flighting (intermittent) schedule, pulse (burst) schedule
frequency, reach, budget

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