The Tinri company, a large manufacturer and supplier of wireless speakers, experienced massive growth the last three years. However, the company's profits and stock prices have declined over the past two years.

Tinri recruited you as their lead financial consultant to address upper management with potential reasons for the decline. Prior to your meeting you must collaborate with your team members to create a list of ratio-related topics to focus the conversation.

To begin, you must evaluate the 5 categories of ratios, explain the purpose of the ratios, and determine how implementing each category or ratio can assist in Tinri's declined areas.

In your presentation address the following:

Explain the purpose of ratio category.

Analyze how evaluating each ratio can benefit Tinri's declined areas.

Provide a plan for how your team and you will monitor the ratios including:

How often will you evaluate the ratios?

When will you notify upper management if adjustments need to be made?

How will you begin the process of making adjustments?