The Titan Company Limited (Titan) Journey began with small but confident steps in 1984 as a joint venture between the TATA Group and Tamil Nadu Industrial Development Corporation (TIDCO). Started with an objective to creating Titan watch for everyone has now grown to be the fifth largest integrated watch manufacturer in the world which was only the beginning of a success story. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories. Titan is widely known for transforming the watch and jewellery industry in India and for shaping India's retail market by pioneering experiential retail.The name Titan today evokes superior craftsmanship, innovative technology and trustworthy product quality. Pioneering innovation, international design ethos, customer-oriented values and top-notch service have always formed the cornerstones for brand Titan. Titan is now looking at further expanding its international/Global presence in new markets and is looking at you as Brand and Marketing Consultants to provide a pricing strategy for Global expansion. The markets under consideration are Indonesia, Australia and New Zealand. Your deliverables to Titan should basically provide answers to the following question:

1. What pricing strategy will you use in each of these markets and why? Give Reasons