The title of the case study is IOI'S GLOBAL CHALLENGE: MOVING UP THE PALM OIL VALUE CHAIN.

Questions

1. What external and internal factors strategies allowed IOI to grow from a Malaysian palm plantation company into a "mini-multinational"?

2. Long-term competitive advantage rests on the ability to reap the benefits of existing business models while investing in innovation to prepare for future growth. In this respect, do you think IOI is successful?

3. Do you think that IOI, as a family firm, is better positioned than non-family firms to grow the IOI Loders Croklaan business into a globally admired and innovative palm-based business?