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The tobacco industry in the U.S. has faced declining demand for their core product, cigarettes. In response, they have invested heavily in vaping technologies and
The tobacco industry in the U.S. has faced declining demand for their core product, cigarettes. In response, they have invested heavily in vaping technologies and well as a variety of cannabis and marijuana related products. This is an example of
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Strategic Brand Management
Authors: Alexander Chernev
3rd Edition
193657263X, 9781936572632
