The top activity for individuals with mobile phones or tablets is playing games, True O False The benefit of the Internet to companies that is the most controversial is O its dynamic, interactive communication capability the information technology that allows it to track information about people browsing the site the flexibility to change information quickly and remove or change promotional offers the ability for consumers to order directly from manufacturers, thereby bypassing retailers and other channel members If Nike wants to increase impressions and recall of a video ad, Nike should embed the ad at beginning of the video in the middle of the video at the end of the video at the beginning or end of the video Suggestions for successful email campaigns include all of the following tactics except email often, at least once a week, for a minimum of 5 times give email recipients what they want build the email list for quality, not quantity be upfront and honest with your email recipients Amanda just received a message on her smartphone that Starbuck's is offering 15% off of lattes, her favorite drink. The message also said she is only 5 blocks from the nearest Starbuck's. This is an example of Obchavioral targeting O geo-targeting interactive marketing search engine optimization