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The top ad position on a SERP goes to the advertiser with the highest Ad Rank advertiser with the highest Quality Score highest bidder advertiser
The top ad position on a SERP goes to the
advertiser with the highest Ad Rank
advertiser with the highest Quality Score
highest bidder
advertiser with the highest CTR
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Purchasing and Supply Chain Management
Authors: W.C Benton
3rd edition
78024110, 978-0078117091, 78117097, 978-0078024115
