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The top management of ABC Healthcare is considering the Middle East or African region as two markets to enter. You have been appointed as a
The top management of ABC Healthcare is considering the Middle East or African region as two markets to enter. You have been appointed as a consultant to assist in their decision making. You are asked to identify a country to set up a tertiary care hospital with 2500 beds. You should also suggest the best possible market entry strategy for ABC Healthcare in the target country. Conduct a detailed target market analysis and prepare a summary report for submission to the ABC Healthcare management.
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