the topic is Prime video 1. In preparation of personal marketing plan, the course is looking for your ability to apply the marketing concepts to yourself as a product that you are trying to market to a potential employer. 2. Evaluate your Strengths, Weaknesses, Opportunities, Threats especially in terms of the target market you are looking at for possible employment or a career. (see Chapter 2) 3. Clearly state your career objective. This will be similar to the mission statement that was covered in Chapter 2. Your mission should answer the following questions: What I want to attain in my career? How my career will benefit my organization or the society? Example of a personnel mission statement of Denise Morrison, CEO of Campbell Soup Company I want to serve as a leader, live a balanced life, and apply ethical principles to make a significant difference. 4. What is your target market for your post collegiate job? It could be a specific company, a group of companies, organizations in a particular field, etc. 5. How will you use the 4Ps as a marketing mix for yourself? - You are the product, what is your core benefit to your target market and what is your actual product? - Price is the starting salary in your target you are marketing to. You can use a site like salary.com to find salary information. - Place is where you are targeting to - Promotion is how you are communicating and promoting yourself to your target market. 6. The paper should be no longer than five pages excluding citations, references, figures, pictures etc. 7. Also, please look at the grading rubric posted under the course material as you will be evaluated accordingly