Question
The total cost for advertising in Home Decor Magazine $48,000. If the CPM is $3.00, how many viewers are expected to see or read the
The total cost for advertising in Home Decor Magazine $48,000. If the CPM is $3.00, how many viewers are expected to see or read the advertisement (how many impressions are generated)?
ii) In the Table below determine the CPM for each medium and then for the overall campaign
| Medium | Costs | Impressions | CPM |
| Magazine | $30,000 | 140,000 |
|
| Billboards | $50,000 | 260,000 |
|
| Website | $25,000 | 400,000 |
|
| TV | $75,000 | 550,000 |
|
| Total | $180,000 | 1,350,000 |
|
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International Financial Management
Authors: Jeff Madura
10th Edition
1439038333, 9781439038338
