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The total cost of a new Chicago - style deep - dish frozen pizza is $ 1 2 dollar each. Market research suggests that the

The total cost of a new Chicago-style deep-dish frozen pizza is $12 dollar each. Market research suggests
that the targeted customers are willing to pay $19 for the new product. However, a group of industrial experts
calculates that the value of this new product among the targeted customers is $22 each, and the industrial
statistics show that the typical profit in this industry is 50% of the total cost. What is the maximum price you
would suggest for this new product?
a. $22
b. $19
c. $12
d. $18
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