The Town Brewery is a microbrewery located in the suburbs just north west of Boston, and local beer enthusiasts are devoted and passionate for their unique and hearty ales. Founded in 1993, The Town Brewery originally became popular for its American Pale Ale, a crafted English ale, distinguished by its use of American ingredients of Cascade and Nugget hops. Pale amber in color, its malty character and crisp clean hop finish is what distinguishes this ale from the others.

The following data was for an entire year of operations and the decisions presented were all decisions that were actually considered by the brewery. Please use only relevant information when completing the case.

#5 It seems like the summer is not a good time for our richer craft beers. Our sales have been dropping to only 40% of our normal volume. Consequently, we are considering closing the brewery for June, July and August. If we close the brewery, the rent will continue at the regular rate, but the brewer likes to go to on vacation and agreed forgo 30% of his salary for the three months. The driver will be temporarily laid off for two of the three months, but all other fixed expenses will remain unchanged. After the three months, the brewery will be back at its normal sales volume. If we close the brewery for the three summer months, will net income go up or down and by how much? (DROP OR KEEP A SEGMENT)

#6 We just made what we thought was another fabulous barrel of beer. We bottled, packaged, and shipped it to customers only to find out that we put too much CO2 in the bottles. Although the beer is good, when the customers open them, they are very foamy! Our customers are not happy and want a refund. They can either throw away the remaining cases of beer, or have us pick up the remaining cases. If we pick up the beer, we can sell the cases as is at the brewery as seconds. Selling at the brewery would mean that our sales people are not involved, so we would not incur any additional selling expenses. What costs are relevant to set a minimum selling price for the beer if we sell it from the Brewery. (RELEVANT COSTS) (SUNK COSTS)

#7 A brewery in Western Massachusetts has extra capacity and offers to make and package our beer for us. They plan on charging us $13 per case. We will still sell and deliver the beer ourselves. If we accept their offer, we will only need to rent half of our facility to store the beer so rent will continue at 60%. The Brewer will become part time and his salary will decrease by 30%. Since we will no longer need our equipment, another brewer has offered to rent our equipment for $10,000 a year. If we accept their offer, will our net income go up or down and by how much? What price per case of beer will the brewery have to offer to make us indifferent to continuing to make the beer ourselves or contract the beer from this outside source? (MAKE OR BUY)

One case of Pale Ale per unit Selling price $25 current volume 26,000 cases (24 beers in a case) Variable costs malts $2.60 hops $1.75 yeast $0.50 packaging $5.00 *other production costs $4.50 *5 gallons of water for every gallon of beer, CO2, utilities, taxes shipping $2.40 selling $1.25 Fixed Costs Salary brewer Salalry driver total fixed up to 28,000 capacity $1.15 $30,000.00 $0.77 $20,000.00 $1.92 $50,000.00 $0.92 $24,000.00 $0.19 $5,000.00 rent truck depreciation promotion exp