The Traders Village Store spends a large sum on advertising for various sales promotions during the year. The advertising includes institutional ads designed to bring in customers in future years. The owner is sure that the advertising will generate revenue in future periods, but she has no idea of how much revenue will be produced or over what period of time it will be earned. In the current year, $500,000 was paid for advertising, and all of this amount was charged as an expense in the current period