Question
The traditional marketing mix, often known as the 4Ps has been an integral part of marketing strategy for decades. More recently this has been added
The traditional marketing mix, often known as the 4Ps has been an integral part of marketing strategy for decades. More recently this has been added to, creating what is now known as the extended marketing mix. Explain the Extended Marketing Mix and provide supporting examples. Discuss when, and how, this extended mix might be used.
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Project Management Planning And Control Techniques
Authors: Rory Burke
3rd Edition
047198762X, 9780471987628
