The transnational approach of a firm using a 'think global, act local' version of global strategy entails Producing and marketing a variety of product versions under the same brand name, with each different version being designed specifically to accommodate the needs and preferences of buyers in a particular country/region of the world. No strategy coordination across countries. Pursuing the same basic strategy in unique countries of operation but adjusting product attributes like brand name and product to be responsive to local market preferences. Producing the same product for all counties/regions and branding based on local market preferences