The trick for some companies thought seems to be how they will actually "show it" rather than how they say it. As pointed out in the video, this isn't a leadership concept that you can just roll out and take back if it isn't working. Employees are smart and have a strong desire to see real efforts made towards these principles. Have you experienced these types of real efforts or failures of this type of guiding principal? How is success measured in these areas? If it is not solely a focus on profit and growth, how would an organization truly measure success or need to improve