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The Tuna Colada A fishing consortium anticipates highly seasonal demand for their product, yellowtail tuna steaks that can be made into the new drink sensation,

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The Tuna Colada A fishing consortium anticipates highly seasonal demand for their product, yellowtail tuna steaks that can be made into the new drink sensation, the tuna colada Their estimate of the demand protile appears below. This forecast is based on the demand profile of last year's drink, the okra colada with one key difference. The tuna colada is being positioned as a healthier alternative to eggnog so demand is expected to climb throughout the planning period with a peak in December Month Demand Forecast July 1,560 August 2200 September 2,850 October 3,440 November 4,020 December 5280 The base price per tuna colada is $75. Suppose a promotion in month July results in 10% consumption and a 20% forward buy discounting a unit from $75 to $70). What is the revenue during the six-month planning period? $1.449,320 $1.452,170 $1,485,170 $1,482,320

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