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The two car dealership of Toyota in DFW area, i . e . Toyota of Plano and Toyota of Richardson often run price wars against

The two car dealership of Toyota in DFW area, i

.

.

Toyota of Plano and Toyota of Richardson often run price wars against each other and fight for the same customers. This is an example of

.

Strategic alliance in channel

.

Horizontal partnership

.

Horizontal channel conflict

O d

.

Vertical channel conflict

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