The two crucial elements of a company's business model are

how the strategy will result in achieving the targeted return on investment and what the company will do to please its customers.

its customer value proposition $($the company's approach to satisfying buyer needs and requirements at a price they will consider a good value$)$ and its "profit formula" $($its business approach to generating sufficiently large revenues and controlling the costs of its value proposition, such that the company will be appealingly profitable in delivering the intended value to customers$).$

the action plan for achieving market leadership and the action plan for achieving $100$ percent customer satisfaction.

management's blueprint for operating in accord with high ethical standards and management's plan for achieving high levels of customer satisfaction.

how it intends to achieve high profit margins and its approach to satisfying customers.