The UA project went very well. When dropping you at the airport, Kate says: "1' \"10\"" some people who are looking fora pricing consultant. Yesterday 1 was contacted by a company called FYRE looking to rent an aircraft for some charter flights. They told me that they are organizing a big music festival in the Baltamas.Searclt on youtuhe for their promotion vidoe. i can give you FYRE's contact, since you are already in the US, i think they will be happy to pay for your plane ticket to Nassau antiI cover your expenses while in there". After talking I\" Lukas, you call FYRE and, with Kate s reference, they are happy to bring you in as a pricing consultant for the music festival. Once in Nassau, you meet EYRE's marketing manager Grant. He explains that they are organizing the festival in a small and remote island, so they are currently busy in planning the transportation (by plane or boat), accommodation, and catering for all attendees. However, your job is exclusively about pricing: Grant is very clear about the different types of festival experiences that he wishes to offer, however, the previous pricing consultant resigned due to disagreements with him. You can access all the data available so far and continue the project from there. Grant has designed three types of tickets, which only differ in terms of the quality of transport, accommodation and catering provided for the festival attendees: 1] the basic "Lodge" ticket, which includes flights, standard meals, and shared accommodation in a beach lodge; 2) the middle-end "Villa" ticket, which improves the quality of meals and includes private accommodation for small groups; and 3], the high- level' '"Ucean ticket which includes transportation and accommodation In a cruise shi, well as luxury meals. After doing some research, the previous pricing consultant identi iedS five demand segments [' 'VIP" , ""Influencer , 'T'ras eller" , "Music" , and" (in than ]. He estimated the average willingness to pay of a representative individual in each segment for each of the three types of tickets. In addition, there are estimates of the market size and the costs of the marketing campaign that would be necessary to reach each segment. The operations team has also provided estimates of fixed costs and unit costs associated to each ticket version. All this information is summarized in Table 1. Finally, the marketing team also advises that reaching the "Civilians" segment is going to require distribution through third-party hooking platforms (Le. like Ticketmaster] which will take a 313% commission on our recommended retail price. The next day in the office, one of your co-workers reveals that the costs above do not cover renting the land for the festival site as well as other nhidden fees" that FYRE must pay to government officials. These extra costs add up to 2 million US dollars and they must be paid upfront so they need to make the highest possible profit from ticket sales. She also says that the last consultant got into a huge fight with Grant because of the number of ticket versions to offer. In this context, your job is to determine the optimal pricing strategy for the FYRE festival: how many ticket versions should they offer? At what prices? Summarize your method and conclusions in a short report {approx. 1,0 words plus tables}. If you must cancel a ticket version, bear in mind that Grant will not accept any recommendation that is not supported by numerical data. After looking at the final results, do you have any further advice for the festival organizers

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