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The ultimate ice cream experience at Cold Stone Creamery is a total service event created by the crewmembers and store atmosphere as much as by

The "ultimate ice cream experience" at Cold Stone Creamery is a total service event created by the crewmembers and store atmosphere as much as by the quality of the ice cream. Consumers will evaluate this total service event based on: a. dual coding b. repetition c. scripts d. chunking

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