The Union Cyclist Internacional (UCI) is the premier global cycling organization primarily known as the organizing body for professional cycling around the world. Your firm has been hired by the UCI to research bicycle-buying characteristics around the world. They believe that their fan base is built from people who buy bicycles, regardless of the initial reason they make the purchase. They are interested in identifying their fan base in order to better market and price their professional cycling merchandise and television distributorship. In addition, the UCI has other goals including expanding bicycle use around the world to reduce global warming, fight obesity, personal enjoyment, and to expand other health and mental health benefits of bicycle riding.

Construct a research proposal that addresses the goals of the UCI. Your primary goal is to sontruct a proposal, for the UCI's approval, that collects information that describes who these individuals are. Consider why they would come to a cycling shop to begin with and what characteristics would be important for this endeavor. You should consider one or two research methodologies (linear regression, bivariate regression, etc) when constructing this proposal in order to flesh out the entire process. (We will address this in more detail in the second half of the course.) You are welcome, but not required, to use the outline below to flesh out your work. Expand on your thoughts; let me see you think.