The University of St. Andrews collection of charitable donations from alumni hasdeclined significantly in the past 3 years. The university's collection rate is one ofthe lowest among British universities. Collections have been performed byvolunteers for decades. In its business plan, the university has decided to outsourceits collections to a professional organization. The project must be completed byMarch 31, 2022. Main objective of this project is to increase the collection by procuring third partyprofessional organization which might boost up the charitable donation fromuniversity alumni. Hence, the organization can implement their strategic approachesto collect fund from the alumni that benefits the University.

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