The University of Technology, Jamaica is currently planning to undergo a transformational change for the academic year 2024/2025 regarding their infrastructure, products and services, staffing and customer experience. To facilitate this process, management has hired a team of marketing consultants to construct a strategic marketing plan to help direct the changes they want to implement. Students are required to assume the role of the marketing consultants and create a detailed strategic marketing plan that would assist the University of Technology, Jamaica in their endeavours to bring about transformational change in their organization. 1. In preparation for the first meeting with the management team your team is required to complete the outline below of your proposed strategic marketing plan. This will give management an idea of the teams proposed vision, mission, goals/objectives, strategies, measures and tactics for the organization. Outline should have at most 5 objectives, and the strategies, measures and tactics should coincide with the objectives given. 2. Provide two examples for the proposed transformational change (infrastructure, products and services, staffing and customer experience.)

\begin{tabular}{|l|l|l|l|} \hline Organization Name: & \multicolumn{3}{|l|}{} \\ \hline Timeline: & & \multicolumn{2}{|l|}{} \\ \hline Vision: & & Measures & Tactics \\ \hline Mission: & Strategies & & \\ \hline Objectives & & & \\ \hline 1. & & & \\ \hline 2. & & & \\ \hline 3. & & & \\ \hline 4. & & & \\ \hline 5. & & & \\ \hline \end{tabular}