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The University of Technology, Jamaica (UTech) offers a wide range of tertiary degrees. Its ability to satisfy its students depends on its marketing environment. Based
The University of Technology, Jamaica (UTech) offers a wide range of tertiary degrees. Its ability to satisfy its students depends on its marketing environment. Based on your knowledge of UTech's operations: a. Identify the three levels of UTech's marketing environment along with two factors/forces for each level. (6 marks) b. Select two factors/forces and state whether they are Strengths, Weaknesses, Opportunities or Threats to UTech's ability to deliver superb education. (4 marks)
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