The upbeat tag line at the transportation company Uber's website ("Get there, your day belongs to you") stands in stark contrast with the company that has experienced multiple scandals: the company's culture of sexism, a legal battle with the company's investor (Google), and hefty fines ($20M) levied by the Federal Trade Commission, among other things, led to the departure of Uber's co-founder and CEO. In response, the company hired Bozoma Saint John to repair the company image. A native of Ghana, Ms. Saint John is an inspiring and accomplished leader.

1. Is an "organizational transformation" needed by Uber that extends beyond the reparations of the company culture that are so clearly needed?
2. What should be Uber's organizational transformation's expected outcome (value/ benefits)?
3. What challenges confront Ms. Saint John as the organization's change leader? (Hint: Be sure you consider organizational and individual resistance to change).