The U.S. Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. How can an ad be unfair? Can you think of example of an unfair ad? Who gets hurt by deception advertising?

References -

Hartman, L. P., DesJardins, J. R., & Macdonald, C. K. (2021). Business ethics: Decision making for personal integrity and social responsibility. McGraw-Hill Education. Chapter 8