The U.S. Rice Producers Association proposes a government funded advertising campaign to promote domestic rice consumption.They propose that the slogan for the rice promotion program should be "Try the sticky little white stuff that most of the rest of the world eats because you'll like it and besides it will help rice farmers." (Time to hire an advertising agency to come up with a better slogan!) Anyway, the Secretary wants to know how much more rice people will have to eat to get the price of rice up to $14.00/cwt.Fill in the blank below with your answer to the Secretary.

1.(million cwt) Price elasticity of supply .75

2.(million cwt) price elasticity of demand -.4

3.

4.equilibrium before programs of supply and demand (million cwt) 189.886

5.

6.farm price and consumer price equilibrium before programs ($/cwt) 10.00

7.

Increased consumption required (Do NOT include a positive sign) =