TheUSA Todayreports that the average expenditure on Valentine's Day is $100.89. Do male and female consumers differ in the amounts they spend? The average expenditure in a sample survey of 43 male consumers was $135.67, and the average expenditure in a sample survey of 34 female consumers was $68.64. Based on past surveys, the standard deviation for male consumers is assumed to be $39, and the standard deviation for female consumers is assumed to be $20.