• The usage of ATM remains less than anticipated.As the cost of serving an extra car is nearly zero, the company should lower the price to increase the revenue in order to maximize wealth (Marginal Revenue = Marginal Cost). Do you agree?
• Advertising is very important tools in marketing, but why the profit generated by an additional dollar of advertising will diminish with the total amount of advertising?
• Discuss whether business performance should be measured in terms of economic value added rather than accounting profit?