The use of an established brand name on a new brand within same broad market or product category is: Select one: a. Brand stretching b. Brand equity c. Brand extension d. Co-branding es / 2019-20 MKT1120/1/2/3 Marketing Theory and Practice / ASSE IST 2 2020 According to SWOT analysis, a marketing manager can turn weaknesses into strengths using: Select one: O a. Communication Strategies b. Corporate Strategies c. Conversion Strategies d. Matching Strategies age Next page TICE TEST 1 2020 EXAMPLE POSTERS Jump to