Question
The use of loyalty programs in the marketplace allows companies to collect more and more data on customers. Some consumers do not realize this information
The use of loyalty programs in the marketplace allows companies to collect more and more data on customers. Some consumers do not realize this information is being compiled and used to market to them. Do you think there are any privacy or ethical concerns with this practice? Why or why not?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Step 1 Understanding Loyalty Programs and Data Collection Loyalty Programs are marketing strategies used by companies to encourage repeat business by offering rewards to customers for their purchases ...
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Step: 2
Step: 3
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Intellectual Property Law Text Cases And Materials
Authors: Tanya Aplin, Jennifer Davis
4th Edition
0198842872, 978-0198842873
