The use of strategic alliances has increased sharply over the last decade and these are particularly effective in helping organisations maintain a superior competitive position in the dynamic environments in which they operate (Essays, UK., 2018). It has been reported that the success of many motor vehicle manufacturers has been partially attributable to the emergence of strategic alliances as a strategy of choice to compete effectively (Lynch, 2015).

In light of the above excerpt, you are required to critically discuss the concept of strategic alliances and explain how these strategies can be used by organisations to obtain a sustainable competitive advantage in its business environment. Use practical examples to support your discussion.