The value behind this Basecamp's offerings was that only the best mix of features were being offered. Basecamp has carefully collected the best group of features to keep the project on track and everyone in the know. The management team was very outspoken about the value to further awareness of the product. Jason Fried and David Hansson were "high profile boosters" promoting through blogs, multiple best-selling books and through contributions to the software community. Basecamp also gained the following of many web and Inc. magazine reader. Positive word of mouth through a variety of different industries was one of the most beneficial promotions for them