The value chain in a company begins with Group of answer choices The value chain in a company begins with marketing and sales. new product development. operations. Flag question: Question 6 Question 6 0.25 pts The authors cite IKEA as achieving an intercompany scope of strategic fit which serves to Group of answer choices minimize IKEA's costs. align the strategic fit with the consumer surplus. minimize the costs of all supply chain elements. increase the supply chain surplus