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The value chain: Is comprised of activities that take place only during the production process Is a series of activities that firms perform to move
The value chain:
Is comprised of activities that take place only during the production process | ||
Is a series of activities that firms perform to move a product or service from idea conception through production and sales to customer service | ||
Includes a series of administrative functions, centered on research and development and raising capital | ||
Omits distribution of products and services since consumers are responsible for driving themselves to the store |
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